Always have lots of questions from customers regarding this. It is very easy to be drawn to full colour prints even if you want a regular written label or block colour to include on your product.
Indeed, full colour (CMYK) has dropped significantly in price in recent years and allows you to include images to promote products but it is also important to choose the best option to support your business (as you can tell we are passionate about print:)).
If you have a specific message you want to send to clients/customers keep it simple, single or two colours will make an impact. The advantage of using limited colours (Spot colours) is that they dry instantly and they are made up of one colour so when we print a black we print a one colour solid black (or red, or blue etc) which will last outside in the sun and rain for at least 7 years (if required). If you opt for a full colour black (don't get me wrong, this is good as well) it is printed in 4 colours (CMYK) and to the normal eye will appear the same in depth and colour, you also have the advantage in full colour of matching shades of colours etc but that's another blog. Full colour takes longer to dry, that's the main difference.
The other advantage of spot colour is that it allows us to print in White and Metallics. This is very useful if you want a transparent/clear label with white text on it or you want to promote a luxury product using mirror gold or silver. The opportunities are endless.
If you require any further information call: 0800 29 22 860
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